Today in History: Louis B. Mayer Opens His First Movie Theater (1907)
Louis Burt Mayer (born Eliezer Meir 1884– October 29, 1957) was an early film producer, most famous for his stewardship and co-founding of the Hollywood film studio Metro-Goldwyn-Mayer.
He is generally cited as the creator of the "star system" within Metro-Goldwyn-Mayer (MGM) in its golden years. Known always as Louis B. Mayer and often simply as "L.B.", he believed in "wholesome entertainment" and went to great lengths so that MGM had "more stars than there are in the heavens".
Source: encyclopedia.thefreedictionary.com
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